Read the Room.
Every community has its own culture. Understanding it comes before participating in it.
ABOUT NICOLE
I Pay Attention to the
Conversations Brands
Can't Afford to Ignore.
I'm Nicole Taybron, a Reddit & Community Management Strategist and founder of Comment 2 Convert.
I help brands understand online communities, participate with intention, and turn real conversations into smarter business decisions.
Work With Nicole →
MY APPROACH
Community Isn't Just
Another Marketing Channel.
People talk differently in communities than they do when they're responding to an ad. They ask honest questions. They share frustrations. They recommend what works. They tell you what they don't trust.
That's the information I pay attention to.
My work goes beyond simply posting on Reddit or managing a group. I look at the people, conversations, culture, patterns, and opportunities behind the platform—and help brands decide how they should show up.
Sometimes that means participating. Sometimes it means listening. And sometimes the smartest strategy is knowing when not to mention the brand at all.
EXPERIENCE
Built From Doing
the Work.
For more than four years, I've worked directly inside online communities—learning how people communicate, what earns trust, what gets ignored, and what can get a brand rejected from the room entirely.
My experience spans Reddit, Facebook Groups and Pages, Nextdoor, Circle, Mighty Networks, Skool, Discord, and other community environments.
I'm also a Meta Certified Community Manager, bringing formal community-management training together with hands-on experience in the places where brand conversations actually happen.
4+ Years Community Management
Meta Certified Community Manager
Multi-Platform Community Experience
WHAT I BELIEVE
Better Community Strategy Starts With Better Listening.
Be Useful First.
Trust isn't built by squeezing a brand mention into every conversation. Value comes first.
Listen for Patterns.
Questions, complaints, recommendations, and objections can become valuable business intelligence.
Think Beyond the Post.
Community conversations can inform reputation, content, customer experience, search, and AI visibility.
THE HUMAN PART
I Don't Believe Brands Need to Sound Like Brands All the Time.
Behind every username is a person. Behind every community is a group of people deciding what—and who—they trust.
That's why my approach is practical, human, and rooted in understanding the room before trying to influence the conversation.
LET'S TALK
Your Customers Are Already Talking.
Let's make sure your brand understands the conversation before deciding how to join it.
Work With Nicole →